Today: 28 May 2025
11 December 2024
1 min read

Low-calorie, low-fat snacks see growth as millets surge in India

grain

Low-calorie, low-fat snacks see growth as millets surge in India

Mumbai, Dec 11 (IANS) Low-calorie and low-fat snacks are seeing significant growth as millets are being increasingly used in India, according to a report on Wednesday.

The report by NielsenIQ (NIQ), the world’s leading consumer intelligence company, showed that low-calorie, low-fat, and gut-health-focused products dominate, with one in five snacks linked to health.

Millets and mindful snacking are on the rise, alongside health-oriented consumer tech.

It also showed a cultural influence from South Korea. Personal care and food innovations inspired by Korea have gained traction, emphasising unique flavours and textures.

The report noted a growth in demand for sustainably sourced FMCG, and energy-efficient consumer tech tailored to local needs, urbanisation has been fueling the demand for innovative, high-quality products that simplify life.

NIQ Consumer Survey reveals that 34 per cent of urban consumers prioritise new product availability and 40 per cent — especially Gen-Z and women — actively seek innovation claiming to shop for new products before the others did.

“The appetite for novelty is undeniable. For brands, this presents a strategic opportunity to capture consumer interest and drive sustained growth through meaningful and timely innovations,” said Vidya Sen, Executive Director, Customer Success – BASES, NielsenIQ​ said.

NielsenIQ also celebrated the winners of the 2024 Breakthrough Innovation Awards, at a recent event, honouring brands that have disrupted the market and captivated consumers with exceptional new product launches.

These award-winning products launched between 2022 and 2023 and have successfully navigated an ever-evolving consumer landscape.

Since 2012, more than 900 FMCG brands globally have been recognised with this prestigious honour, including about 140 innovations in India across categories like food and beverages (48 per cent) and personal and home care (52 per cent). This year, NIQ also recognised tech and durables brands in India for their groundbreaking achievements in product development and market success.

Previous Story

Riyadh to Invest in Green Projects 

Next Story

Season 3 of ‘Yeh Kaali Kaali Ankhein’ Confirmed by Makers

Latest from Health

Engineers Develop Stress-Detecting Dental Floss

That question led to the creation of the floss-based sensor, which collects saliva through capillary action—the natural movement of fluid through narrow spaces—into the floss handle In a groundbreaking innovation, engineers in

Weight Loss Without Quitting Sugar

The idea is that the antioxidants and bitter compounds in the biscuit work together to trigger the body’s natural fullness signals What if enjoying chocolate biscuits could actually help you lose weight?
Go toTop

Don't Miss

Israel reports 2,952 Covid-19 cases

Israel has reported 2,952 new coronavirus cases, bringing the total

Investing in India’s Health and Wellness Sector for High Returns

The domestic travel market in India has been a key