Today: 23 August 2025
16 February 2023
1 min read

UK born Indian author expanding his media footprint

His second book, ‘8 Rules of Love: How to Find It, Keep It and Let It Go’, has become an instant ‘New York Times’ best-seller after being released last week…reports Asian Lite News

UK-born Indian bestselling author of ‘Think Like A Monk’, podcast host, social media sensation, life coach and former Hare Krishna monk Jay Shetty is expanding his media footprint, now launching a talent agency, ‘Variety’ has learned exclusively.

Shetty, whose health and wellness podcast ‘On Purpose’ has featured the likes of Alicia Keys, Khloe Kardashian and Kobe Bryant, is said to have been downloaded more than 300 million times, but he has also been accused of plagiarism, which has made him get careful about attribution of quotes. Shetty now lives in California after spending four years as a Hare Krishna monk in India.

His second book, ‘8 Rules of Love: How to Find It, Keep It and Let It Go’, has become an instant ‘New York Times’ best-seller after being released last week.

Along with his partners Rula Zaabri, Brittany Louks and Blaire Zierke, Shetty has announced the formation of House of 1212, a full-service, purpose-driven talent agency that will represent creators, thought leaders and innovators who are impacting positive change, according to ‘Variety’.

Shetty will serve as co-founder and partner of House of 1212; Zaabri as founder and CEO; Louks as co-founder and president; and Zierke as co-founder and head of operations. Zaabri was previously Shetty’s chief of staff, overseeing business initiatives and managing his day-to-day operations.

The name of the agency ‘1212’ is derived from numerology. It is known as an angel number, which symbolises abundance, organisation and harmony with prosperity, growth and enlightenment centered at its core, ‘Variety’ notes.

ALSO READ-Gabriel LaBelle: Being in any movie is very intimidating

Previous Story

Modi briefs Spanish PM on India’s G20 priorities

Next Story

‘Energy and magic of theatre can’t be replicated’

Latest from Books

Stories That Teach Life

Recognised as one of the few age-appropriate resources in this area, Earn, Save, Invest has been praised by educators and parents for sparking early conversations about money—an often-neglected subject in childhood learning As

Books That Transform Lives

Numerology meets personal empowerment in Sunita Das’s “Magical Effect of Numbers”. A compassionate numerologist and philanthropist, Das unveils the power of numbers in shaping one’s destiny, while also supporting social causes like

India’s Innovation Powerhouse Emerges

According to the Global Startup Ecosystem Report 2023 by Startup Genome, San Francisco, USA, five Indian startup ecosystems have secured spots in the top 15 Asian ecosystem: Bengaluru-Karnataka; Kerala; Odisha; Tamil Nadu;
Go toTop