Today: 8 October 2025
9 August 2023
1 min read

Encrustd joins AJIO to bring affordable luxury to fashion-forward women

The brand was founded by Deepa in 2015. It aims to make luxury designer clothing accessible at affordable price points…reports Asian Lite News

There’s good news for ladies out there. Popular fashion brand Encrustd will now be exclusively available on AJIO. As per a statement, Encrustd, the brainchild of Deepa Chikarmane, represents “elevated international clothing that’s beautifully designed with the best fabrics, features fine craftsmanship, and is great value for money.”

The brand was founded by Deepa in 2015. It aims to make luxury designer clothing accessible at affordable price points.

 “Encrustd is not just another fashion brand; it’s a force to be reckoned with. Our commitment to craftsmanship sets us apart, ensuring that each piece is meticulously crafted to perfection, blending the finest Indian artistry with the hottest western trends. We believe in empowering individuals to embrace their unique style and make bold statements,” Deepa Chikarmane, Founder, Encrustd, said.

“Our commitment to craftsmanship sets us apart, ensuring that each piece is meticulously crafted to perfection, blending the finest Indian artistry with the hottest Western trends. We believe in empowering individuals to embrace their unique style and make bold statements,” she added.

 Earlier this year, Encrustd unveiled its Mon Soleil Spring ‘23 collection which combines a fresh take on spring fashion with luxurious, flowy fabrics, hand-crocheted tops and dainty floral prints. With the new season approaching, the brand is planning to launch a dazzling new vacation-inspired collection soon.

Vineeth Nair, CEO, AJIO, said, “Encrustd embodies modern women – confident, elegant and ready to take on the world with style. The brand is loved by customers for its elevated quality designs and fine craftsmanship that transcends fashion. We’re excited to add Encrustd to AJIO’s wide roster of exclusive brands, raising the style quotient for fashion conscious Indian women.” (ANI)

ALSO READ-Debut collections at the fashion extravaganza

Previous Story

Indian army chief attends prestigious UK sovereign’s parade

Next Story

HCLSoftware, Microsoft team up to boost AI-fueled Offerings

Latest from Lite Blogs

Carbs, Fats Driving Diabetes

The findings, based on data from the ICMR-INDIAB study, were published in the journal Nature Medicine. Researchers analysed eating patterns from a nationally representative sample of 1,21,077 adults across urban and rural areas

Gandhi Jayanti Inspires Community Action

All active volunteers were honoured with certificates of appreciation, personally presented by MP Yasmin Qureshi, recognising their contributions to community wellbeing In a heartfelt tribute to Mahatma Gandhi’s 156th birth anniversary, the

Happiness and the Human Mind

As regards the future, it becomes relevant to happiness as a phenomenon because fear, anxiety, aspiration, expectation of the result of an effort and the degree of self-confidence with which one would

Generic Drugs Boost Hypertension Control

By setting price ceilings on essential medicines based on average market prices, India successfully kept out-of-pocket costs low while still ensuring manufacturers made sustainable profits India’s focused public health strategies—centered on generic

See Designs Revives Tradition

India’s ethnic wear market is witnessing an unprecedented surge in demand from young professionals, students, and urban families who wish to embrace tradition while staying fashionable In India, ethnic wear is more
Go toTop

Don't Miss

Dreamlike styles on organic cotton

The brand collaborates with local artisans to make gorgeous objects

Shweta Tripathi Redefines Fashion: ‘Comfort is Key

Shweta on Saturday took to Instagram and shared a string