Brand value surges to $15.3 billion, earning e& global recognition at Davos.
e&, the global technology powerhouse, has achieved a significant milestone by being named the “World’s Fastest Growing Brand” in the latest Global 500 Brand report by Brand Finance. Announced at the World Economic Forum in Davos, this recognition marks a year of extraordinary growth and transformation for the company. e& has seen its brand value skyrocket to $15.3 billion, an impressive eight-fold increase from last year, earning it a place among the top 10 most valuable telecom brands globally.
This success reflects the culmination of a three-year journey that saw e& transition from its historic Etisalat identity to a unified global brand. Alongside this rebranding, the company achieved a AAA rating with a Brand Strength Index (BSI) score of 84.6 out of 100, underscoring its growing influence and strength in the global market.
e& has seen its brand value skyrocket to $15.3 billion, an impressive eight-fold increase from last year, earning it a place among the top 10 most valuable telecom brands globally.
The transformation was driven by strategic investments and portfolio growth that exceeded $20 billion. This includes acquiring a controlling stake in the service and infrastructure companies of PPF Telecom Group and significant growth in ventures like PTCL in Pakistan and Mobily in Saudi Arabia. e& also recorded organic year-on-year growth of 13% on a consolidated basis, further solidifying its position as a global leader.
A Global Vision Takes Shape
Since unveiling its new identity in 2022, e& has focused on redefining value delivery through its “Go for More” brand positioning. This forward-looking ethos reflects its commitment to innovation and growth across five distinct business verticals: connectivity, digital services, entertainment, fintech, and enterprise solutions.
High-profile collaborations have been a cornerstone of e&’s strategy to enhance global visibility. Partnerships such as a 15-year collaboration with Manchester City Football Club and its role as a founding partner of the Formula 1® Etihad Airways Abu Dhabi Grand Prix have showcased the brand’s dynamism and innovation to global audiences. These initiatives not only highlight e&’s leadership in technology but also position it as a key player in shaping the future of global connectivity and digital services.
Empowering Communities Across 38 Countries
e&’s transformative journey has empowered millions across 38 countries with cutting-edge solutions that simplify and enrich daily life. Its ecosystem includes pioneering brands like STARZPLAY for entertainment, Charge&Go for EV charging solutions, and e& money for fintech services. Through these platforms, e& is driving innovation and creating opportunities for individuals, businesses, and communities to thrive in a connected world.
Global Recognition for Leadership
Hatem Dowidar, Group CEO of e&, has been a driving force behind the company’s remarkable growth. For the third consecutive year, he has been honoured as the “Telecom Guardian of the Year” in the Global 500 Brand report. Ranked 39th overall and first in the telecom sector, Dowidar’s leadership has been instrumental in steering e& through its transformation and achieving global recognition.
A Future of Innovation and Growth
As one of the top 10 most valuable telecom brands globally, e& continues to push the boundaries of what a technology company can achieve. The integration of the historic Etisalat brand into e& has not only strengthened its global standing but also enhanced its ability to deliver value to customers worldwide.
With its “Go for More” mantra, e& is focused on building a brighter, more connected future. The company’s efforts to empower individuals and businesses through innovation have positioned it as a leader in the global technology landscape.
Bridging Marketing and Finance
Brand Finance, the world’s leading brand valuation consultancy, has played a pivotal role in recognising e&’s achievements. With over 25 years of expertise, the consultancy evaluates the strength of brands and quantifies their financial value. This year’s Global 500 report underscores e&’s extraordinary growth and its impact on the global telecom and technology sectors.
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