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9 July 2025
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Apple Appoints Sabih Khan as New COO

Khan will take over from Jeff Williams, who is stepping down from the role this month and will retire later this year…reports Asian Lite News

Apple has announced that Sabih Khan, an Indian-origin executive with 30 years of experience at the tech giant, will be its new Chief Operating Officer (COO).

Khan will take over from Jeff Williams, who is stepping down from the role this month and will retire later this year. The leadership change comes at a time when Apple is facing challenges, such as slowing iPhone sales and tariff issues.

Jeff Williams, who has been with Apple for more than 27 years, will continue to lead the company’s design team and health projects until his retirement.

After that, Apple’s design team will report directly to CEO Tim Cook. Cook praised Williams for his remarkable work, calling him a key figure in Apple’s success.

He credited Williams for building one of the best supply chains in the world, launching the Apple Watch, shaping the company’s health strategy, and leading the design team with passion and commitment.

Sabih Khan joined Apple in 2019 as Senior Vice President of Operations. He has played an important role in managing the company’s global supply chain and overseeing procurement and manufacturing.

As the new COO, Khan will report to Tim Cook and is expected to take on more responsibilities, including overseeing AppleCare.

Cook spoke highly of Khan, saying, “Sabih is a brilliant strategist and a key architect of Apple’s supply chain. He has helped introduce advanced manufacturing technologies, expanded Apple’s production in the United States, and made the company more flexible in handling global challenges.”

Cook also praised Khan for his leadership in promoting environmental sustainability, noting that Apple has reduced its carbon footprint by more than 60 per cent thanks to his efforts.

The transition also comes as Apple is working to shift some of its manufacturing from China to India, as part of a strategy to reduce the impact of US tariffs.

Sabih Khan has a background in Economics and Mechanical Engineering from Tufts University and holds a Master’s degree in Mechanical Engineering from Rensselaer Polytechnic Institute.

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