Today: 3 April 2025
5 February 2024
1 min read

Apple plans to buy AI startup to strengthen its Vision Pro

Apple is reportedly considering using Brighter AI’s technology to minimise the risk of Apple Vision Pro capturing identifiable information in public photos or videos…reports Asian Lite News

Apple is planning to acquire a German AI startup — Brighter AI, specialising in anonymising face and licence plate data, a media report has said.

According to 9to5Mac, citing sources, the tech giant aims to use this acquisition to improve privacy features on its mixed reality (MR) headset Vision Pro.

Apple is reportedly considering using Brighter AI’s technology to minimise the risk of Apple Vision Pro capturing identifiable information in public photos or videos.

These concerns are usually not present while using an iPhone to capture footage. However, Apple Vision Pro may raise concerns because it can shoot video more discreetly than smartphones.

This technology could also be useful in future devices that make photo and video capture less noticeable. When capturing media with Vision Pro, a subtle visual cue appears on the front panel, the report mentioned.

Brighter AI offers sophisticated AI technology that can remove all traces of data without obscuring it, making the acquisition of the company of particular interest. The method used by Brighter AI keeps subjects’ natural appearance while maintaining their unrecognisability, according to the report.

Instead, Brighter AI can alter images so that subjects are no longer identifiable. It accomplishes this while maintaining natural appearances. Meanwhile, Apple officially launched Vision Pro in the US on February 2. It starts at $3,500.

The tech giant has announced more than 600 apps and games designed for the Apple Vision Pro headset.

ALSO READ-Apple Q4 Revenue up 6%

Previous Story

Fiji’s Deputy PM arrives in Delhi for week-long India visit

Next Story

Apple ramps up its ‘secret’ self-driving car testing

Latest from -Top News

MIND Diet Shows Short-Term Gains for Cognition

The study enrolled 604 participants who were overweight, had a suboptimal diet, and a family history of Alzheimer’s disease The MIND diet, known for its emphasis on brain-healthy foods like whole grains,

Indian-American Takes Office as Head of NIH

Born in Kolkata, India, Dr. Bhattacharya earned both his BA and MA degrees in economics from Stanford University, followed by a doctorate in medicine and a PhD in economics from the same
Go toTop

Don't Miss

Impact of AI on Customized Learning Experiences

Based on Item Response Theory (IRT), CATs dynamically adjust their

Apple to slow down hiring

The company is likely not to backfill some positions too,