Today: 2 June 2025
2 August 2023
2 mins read

India is in Apple’s top 5 smartphone markets

In the overall India smartphone market, Samsung remained at the top position for the third consecutive quarter with an 18 per cent share….reports Asian Lite News

India is now among Apple’s top 5 markets globally as the iPhone maker continued to lead the ultra-premium segment (Rs 45,000 and above) with a 59 per cent share in the second quarter of 2023, a report showed on Monday.

India’s premium smartphone segment, that grew 112 per cent (year-on-year) in the April-June period, now contributes a record 17 per cent to its overall shipments, according to Counterpoint Research.

In the overall India smartphone market, Samsung remained at the top position for the third consecutive quarter with an 18 per cent share.

The South Korean brand also surpassed Apple to regain its top position in the premium smartphone segment (Rs 30,000 and above) after one year with a 34 per cent share.

“However, Apple continued to lead the ultra-premium segment with a 59 per cent share. India is now among Apple’s top-five markets,” said research analyst Shubham Singh.

Vivo maintained its second position and was the only brand among the top five to experience annual growth. OnePlus was the fastest-growing brand in India’s smartphone market in Q2 with 68 per cent YoY growth.

“In Q2, OEMs saw improvement in the inventory and demand situation ahead of the coming festive season. Aggressive measures were implemented by

OEMs as well as channels during the quarter to clear existing inventory through multiple sales and promotions,” said senior research analyst Shilpi Jain.

“We believe brands will be coming up with interesting launches and offers to lure consumers during the festive season and 5G will be a big growth driver here,” she added.

In the case of Vivo, strong offline presence, growth of sub-brand iQOO in online, and multiple launches across price tiers facilitated this growth.

OPPO emerged as the top brand in the upper mid-tier range (Rs 20,000-Rs 30,000) segment with a 21 per cent market share.

In Q2, 5G smartphone shipments in India crossed the 100-million cumulative mark as 5G upgrades picked up pace driven by the expansion of 5G networks and availability of affordable devices, said the report.

ALSO READ: Walmart boosts stakes in Flipkart

Previous Story

PayU sets eyes on India

Next Story

Foxconn to expand investments in TN

Latest from India News

India Signals FTA with Oman

The talks for the free trade pact with Oman started in November 2023, and Goyal visited the Gulf country from January 27 to January 28….reports Asian Lite News Commerce and Industry Minister

‘Op Sindoor’ Team Wraps Up Saudi Visit

The visit reaffirmed the shared commitment of India and Saudi Arabia in the fight against terrorism….reports Asian Lite News Riyadh, May 30 (IANS) The Indian all-party delegation, led by BJP MP Baijayant

Accel Puts India’s AI Power in the Spotlight

Under the theme “Engineering India’s AI Advantage,” the exclusive, invite-only event will bring together leading AI founders, researchers, tech CXOs, policymakers, and global investors….reports Asian Lite News Global venture capital firm Accel

Deshpande Set for England

IPL 2025 marked Deshpande’s return, and despite modest returns (9 wickets in 10 games at 10.63 economy), Mumbai bowling consultant Kulkarni backs him to thrive in England with the Dukes ball. There

Saudi backs India’s strategic outreach

In a series of engagements, the Indian delegation met Saudi Arabia’s Minister of State Adel Al-Jubeir and other senior officials. A high-profile Indian all-party parliamentary delegation, led by BJP MP Baijayant Jay
Go toTop

Don't Miss

Qantas to launch a new route from Sydney to Delhi

The plan is subject to discussions with the Indian authorities

‘It is a moment to learn from India’

The first day of the meeting saw multiple brainstorming sessions