Dubai strengthens its creative ecosystem

Al Quoz Creative Zone Development Project’s Higher Committee has been expanded to include three new members representing Dubai Police; Digital Dubai Authority and the Government of Dubai Media Office, reports Asian Lite Newsdesk

Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture, has presided over a meeting to review the progress and achievements of Al Quoz Creative Zone Development Project.

As part of the meeting, the committee set its priorities for the next phase to enhance the emirate’s competitiveness and ensure the completion of the Project, in line with the vision of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to establish Dubai as the global capital of the creative economy, a preferred destination for talent, and the world’s best city to live and work in.

New members

The Project’s Higher Committee announced that it has been expanded to include three new members representing Dubai Police; Digital Dubai Authority and the Government of Dubai Media Office. The decision seeks to ensure the participation of a wider set of relevant government entities who will support the implementation of the Project’s plan.

During the meeting, Sheikha Latifa highlighted the importance of the Project in enhancing Dubai’s status as a leading destination for talent from all over the world. “We will continue to strengthen our efforts to enhance the emirate’s position as a global creative hub that develops innovative and inspiring creative projects. We have been studying various international best practices for the establishment of creative zones, and we aim to make the Al Quoz Creative Zone an exceptional model for a creative zone in line with our leadership’s vision.”

She also expressed her appreciation for the efforts being undertaken to implement the initiative.

“What has been achieved in Al Quoz Creative Zone in the last year is a crucial step towards realising the vision of Sheikh Mohammed bin Rashid Al Maktoum to transform Dubai into a global capital for innovation and an attractive hub for talent from all over the world,” said Mattar Al Tayer, Director-General, Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA), Vice Chairman of the Committee.

“This will help transform the Zone into an artistic and cultural destination for tourists from the UAE and abroad. RTA will add creative and aesthetic touches to public transport and flexible mobility vehicles and infrastructure so that they will be in harmony with the beautiful design of the zone.”

Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, praised the launch of the Dubai Creative Economy Strategy by Sheikh Mohammed bin Rashid to transform Dubai into a global destination for creativity and the capital of the creative economy by 2025, an objective that reflects the vision of His Highness to ensure Dubai’s future economy relies on sustainable knowledge and creativity.

Al Marri also praised Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, for endorsing the Al Quoz Creative Zone Project, which aims to establish an integrated creative community that responds to the needs of local and international talent and creative business owners seeking to invest in various fields of the creative economy.

The Commander-in-Chief of Dubai Police commended Sheikha Latifa for strengthening the creative ecosystem in the emirate and enhancing its position as an international and regional hub for the creative economy.

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Hala Badri, Director-General of Dubai Culture, said that since its launch, the Project was being developed in accordance with a 100-day plan that was approved by the Higher Committee in its first meeting after its formation.

“The initiative to develop the Al Quoz Creative Zone is part of the framework of achieving the objectives of the Dubai Creative Economy Strategy launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, which seeks to establish Dubai as the global capital of the creative economy. The Project has witnessed great interest from all partners since its launch, reflected in the various steps that have been taken so far. We are proud of everyone’s commitment and look forward to completing the next phases as planned.”

Al Quoz Creative Zone Dashboard

Badri stressed that to coordinate efforts, track all projects and take the necessary decisions, an effective system was developed to monitor the Project’s progress via the ‘Al Quoz Creative Zone Dashboard’, which is the first of its kind that includes inputs from several governmental and semi-governmental entities. Badri said the Dashboard has enabled partners to get a comprehensive view of the Project’s performance through a set of indicators on the progress of the implementation plan.

The Dashboard was developed to provide data and insights on the Project and follow up on its development. The Zone’s performance is measured through several pillars that compare the achieved results with the targets.

The Project’s final master plan will take into account several carefully considered aspects, including: utilising existing facilities instead of redeveloping them; building on the existing elements of success; integrating efforts with existing initiatives in the region, and setting an economically feasible development programme.

By 2026, the master plan is expected to support Al Quoz Creative Zone with facilities that will house 6,800 creatives.

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