Today: 3 April 2025
30 September 2022
1 min read

BMW to use Amazon Alexa technology

The automaker announced its plans during Amazon’s devices launch event late on Wednesday…reports Asian Lite News

German automaker BMW has announced to use Amazon Alexa technology to develop its next-generation voice assistant.

BMW started offering Alexa assistant in select cars in 2018. This time, the company is going to utilise the technology to build its own digital assistant.

The automaker announced its plans during Amazon’s devices launch event late on Wednesday.

“This cooperation with BMW is a great example of what Alexa Custom Assistant was designed for � to make it faster and easier for companies to develop custom intelligent assistants for virtually any device, without the cost and complexity of building from the ground up,” said Dave Limp, senior VP of devices and services at Amazon.

Stephan Durach, senior VP of the connected company and development technical operations at BMW Group, said this move will bring digital experience to a new level.

Amazon is now trying to capture more market share within the automotive industry with its devices.

The company introduced the next generation of Echo Dot and Echo Auto, giving people to bring the convenience of Alexa to every room of your home and into your car.

Echo Auto comes in a new, slimmer design and includes a new adhesive mount for more placement flexibility in your car.

The device is built with five microphones designed to hear your requests over music, the air conditioner, and road noise.

ALSO READ: Oracle fined $23 mn over bribe payments

Previous Story

Will China go for an invasion?

Next Story

Akasa Air introduces dream ‘festival meals

Latest from Business

Big Job Cuts Loom as AI Reshapes Work

The rise of AI and global economic uncertainties are key reasons behind these layoffs…reports Asian Lite News Several major global companies, including Amazon, Morgan Stanley, and Goldman Sachs, plan significant job cuts
Go toTop

Don't Miss

BMW prepares to launch new electric 7 series luxury sedan

The world premiere of the new BMW 7 Series in

Luxury Meets Green

With its electric drive, forward-looking design and latest technology, the